Mission Directed or Goal Oriented

Mission Directed vs Goal Oriented Organization.
Many organizations are simply mission directed - they know what they are trying to achieve, but not the strategy and intermediate milestones - namely the goals that need to be achieved in moving towards the achievement of the mission. if the strategy and goals aren't clear, it is likely that the organization will progress towards achieving the mission with less-than-optimal efficiency. Units of the organization will use their own priorities and initiative to take actions that may be at odds with actions taken by other units; likewise opportunities for synergy or actions that leverage other unit's activity will be missed.

For greater efficiency as well as effectiveness, organizations should ensure that not only is the mission clear to all, but also that the strategy and goals are clear. A key element in achieving thi result is the Strategic Plan.